Authoritative iGaming content services help your brand win the 24/7 battle for market share in one of the world's most competitive sectors.

As you target higher search engine rankings to reach and engage with new customers, you simply cannot take a chance with your content.

Casino, sports betting and poker are niche areas; you shouldn't hire just any iGaming content agency because very few have online gambling knowledge and experience in their DNA.

Happily, you now have access to a magic wand.

Wave it, and summon the Magic Word Media iGaming content services team.

iGaming content services

Engage us to be your iGaming content agency to produce your SEO content, key web pages, promo copy, blogs, how-to articles and much more.

Magic Word Media is trusted by some of the world's biggest online gambling companies, from sportsbook and casino operators to affiliates, SEO and lead generation agencies.

They love that we produce engaging, compelling and accurate iGaming content services in the casino, sports betting, poker and bingo markets.

Our Chief Wizard, Simon Young, led the content teams at The Stars Group, the original owner of PokerStars, which climbed into bed with Flutter, owner of FanDuel, Paddy Power and Betfair.

It's this deep knowledge of gambling industry content and what makes its customers tick that's integral to our success.

If you need a genuine, quality iGaming copywriter, get in touch.

Our iGaming content services clients

Gambling companies or SEO and digital marketing agencies working on their behalf trust Magic Word Media to produce best-in-class work, including website and SEO content, promo copy, articles and how-to guides, press releases and more.

Whether you need a casino content writer for reviews, guides, game and slot descriptions, releases, product pages or outreach articles for your link-building efforts, we can help.

To take advantage and get your brand noticed, just say the magic word and pull the online casino copywriting experts out of your hat.

iGaming content agency

We have a large team of writers ready to transform your iGaming content.

With full-time staff and a trusted team of freelance iGaming copywriters, we're an iGaming content agency with more than a dozen writers at your disposal.

We cover all verticals and English-speaking markets, with work across the US, Canada, UK, Australia, New Zealand, South Africa, Nigeria and many more countries.

And did you know we donate 2% of all our fee income to charity?

Get in touch

If you would like to know more, book an exploratory call, or see the quality of our work, please contact us today.


  • Industry expert writers
  • Fast, accurate, communicative
  • Improve your SEO
  • Specialist in all iGaming markets
  • Well versed in regulatory restrictions
Get in touch

Why people love us

Ryan Murphy

I first began working with Magic Word Media four years ago and was so impressed with their best-in-class service that I reached out to them immediately once I began working for a new publication. They’re absolute experts within the iGaming industry and do a phenomenal job of generating copy that’s as fun as it is informative.

Ryan Murphy
Managing Editor,
Felipe del Pino

The Magic Word Media team produces our website content and provides articles in the iGaming, sports, tech and health niches. They handle high volume and are a pleasure to deal with.

Felipe del Pino
Managing Director, Buen Paso Media
Richard sagman

Simon at Magic Word Media provides entertaining and informed articles and press releases for our TwinSpires Casino brand in the US. We love the work he produces.

Richard Sagman
VP iGaming, Churchill Downs

Let’s make some magic