Your iGaming brand is locked in a 24/7 battle for market share in one of the world's most competitive sectors.

As you target higher search engine rankings to reach and engage with new customers, you simply cannot take a chance with your content.

However, casino, sports betting and poker are niche areas; you can’t hire just any content agency to produce valuable website writing, copywriting and editorial work in a space that requires specialist knowledge.

Happily, you now have access to a magic wand.

Wave it, and summon the Magic Word Media content team. Please don't saw us in half; instead, ask us to produce your web content, promo copy, blogs, how-to article and all manner of SEO-related content.

Magic Word Media is trusted by many online gambling companies to produce engaging, compelling and trustworthy content in the casino, sports betting, poker and bingo markets.

Chief wizard Simon Young spent ten years leading the content teams at The Stars Group, the original owner of PokerStars, which acquired Sky Bet before climbing into bed with Flutter, owner of Paddy Power and Betfair.

Knowledge of the gambling industry and what makes its customers tick is ingrained within Magic Word Media’s fabric.

Did you know we donate 2% of all our fee income to charity?

iGaming content services

Gambling companies or SEO and digital marketing agencies working on their behalf trust Magic Word Media to produce best-in-class work, including website and SEO content, promo copy, articles and how-to guides, press releases and more.

Whether you need a casino content writer for reviews, guides, releases, product pages or outreach articles for your link-building efforts, we can help.

To take advantage and get your brand noticed, just say the magic word and pull the online casino copywriting experts out of your hat.


  • Industry expert writers
  • Fast, accurate, communicative
  • Improve your SEO
  • Specialist in all iGaming markets
  • Well versed in regulatory restrictions
Get in touch

Why people love us

Felipe del Pino

The Magic Word Media team produces our website content and provides articles in the iGaming, sports, tech and health niches for our link-building service. They handle high volume and are a pleasure to deal with.

Felipe del Pino
Managing Director, Buen Paso Media
Richard sagman

Simon at Magic Word Media provides entertaining and informed articles and press releases for our TwinSpires Casino brand in the US. We love the work he produces.

Richard Sagman
VP iGaming, Churchill Downs
Rick dacey

Simon gave incredible service to the PokerStars brand, delivering industry-leading content and websites to both established and emerging markets. This benefited hugely from his hard-earned Fleet Street news experience.

Rick Dacey
The Stars Group

Let’s make some magic