By Ross Young

Enhance your brand’s credentials with expert, optimised online casino copy written to the precise needs of your business and your customers’ expectations.

At Magic Word Media, we work with numerous leading online casino brands globally to deliver exceptional copy that helps them to grow and tap into a broader player base.

Discover why we would love to be your online casino copywriting wizards and learn how we can help you tell your unique iGaming story.

Specialist online casino copywriting opportunities

Copywriting is broad and diverse, and there’s no viable one-size-fits-all solution for iGaming clients.

Whether you work for a leading online casino brand, a start-up operator or a busy affiliate site, you’ll know how fiercely competitive the iGaming space has become.

We help you appear prominently online with expertly crafted copy to reflect the needs and aspirations of your business. Specifically, we can help you with the following online casino copywriting opportunities:

SEO iGaming content for your blog

One of the best ways to bolster your brand’s credentials is to invest in articles and blog posts that help you appear prominently online.

iGaming is a tough nut to crack on Google, and the last thing you want is to leave your copy up to chance. We employ an organic approach to SEO and conduct targeted keyword research to identify topics for which we can help your site rank. Alternatively, we’re just as happy to work to the direction of your in-house SEO team.

Magic Word Media has experience of covering a vast range of topics within iGaming, from gambling regulation to the latest slot titles and live casino games.

By creating SEO iGaming content for your blog, we’re able to bring new visitors to your site to learn about your online casino offering and your other gaming solutions.

Posting quality content regularly is crucial for ranking on search engines. We’d be delighted to walk you through your brand’s ideal blog posting schedule to ensure maximum impact regarding SEO.

Website content

Writing optimised iGaming web copy is one of the best ways to attract organic traffic to your website while informing your existing customers.

Of course, you need to be able to tell your brand’s story in a fun, engaging, and purposeful way, but it’s also crucial to include copy that brings visitors to your website. Through keyword research and following a tried-and-trusted formula, we can create bespoke copy for your iGaming website that will help you attract and retain visitors.

One of our most popular online casino copywriting services is web copy creation, given its massive potential in building a customer base.

Whether you’re looking to overhaul your web copy entirely or if you want to optimise the current copy you have, say the magic word, and we will be delighted to create a unique iGaming copy for your website.

Site and game reviews

iGaming is a broad field encompassing many specialisms and online experiences. Millions of people worldwide play slots, table games, and live dealer games online, while many more seek information about the top games to play and the best sites on which to play them.

Investing in online casino copywriting can serve a tremendous amount of search intent within the iGaming industry, providing your potential customers with in-depth reviews of the latest slots and table games for them to try.

By hiring a casino content writer, you can create bespoke content about slot themes, gaming and betting mechanics, and even regarding the burgeoning live dealer market that many online casinos currently use. Detailed site and game reviews are the perfect opportunity to show your potential customers what games are available at your online casino, enabling you to draw them in ahead of your competitors.

Software provider reviews and recommendations

A handful of extremely talented studios and software providers provide most of the best games in the business. The likes of Playtech, Play’n GO, Hacksaw Gaming, and NetEnt dominate the landscape, providing your clients with some of the most immersive and fast-paced slot titles out there. Moreover, the progression of live dealer games has added a whole new dimension to the iGaming space, with Evolution leading the way.

As an online casino provider, you are ideally placed to publish detailed insight into the software providers you partner with, explaining each studio’s games’ mechanisms and unique features to your clients. Again, we can help you craft software provider reviews and recommendations, which you can then add to your site to draw more potential visitors to your online casino to find out information about the most talented game studios in the business.

Sportsbook articles and copy

As an online casino, you may also offer a dedicated sportsbook to your clients. As with casinos, optimising your sportsbook to attract new punters couldn’t be more important. We can help you with fresh, optimised copy for your site and regular sports betting blog posts and articles that can build your online presence. Trust us to be your iGaming content writer.

There’s also value in bolstering your site with weekly sporting tips and strategies for your punters to take advantage of, which is something that we help several of our clients with. Ensuring that you have quality, optimised copy for your sportsbook is just as important as creating quality copy for your online casino. Magic Word Media can help you with both projects.

The benefits of specialist online casino copywriting

Now that you’re aware of your options, it’s time to look at some of the benefits of creating optimised copy for your site. Specifically, some of the benefits of outsourcing online casino copywriting include the following:

  • Employing a dedicated and successful organic search engine optimisation (SEO) strategy will improve your online casino’s ranking on Google and other search engines.
  • Alleviating the internal burden of copywriting frees up your time (and that of your employees) to focus on other aspects of growing your business.
  • Working with expert copywriters ensures that the quality of your content is unmatched, helping you to portray your brand in a positive light.
  • Creating excellent content is the ideal way to build your authority within the iGaming industry, which will help you to attract more clients in the long run.

Get started with online casino copywriting today

At Magic Word Media, we provide online casino copywriting to several high-profile brands in the iGaming industry and specialise in creating unique, high-quality content that delivers exceptional results. Our writers are experienced and vastly knowledgeable about a wide range of topics and products relating to iGaming, and we would love to partner with you to take your website to the next level.

If you’re ready to take the first step to improve your online casino copy and enhance your brand’s online credibility, just say the magic word – you can get in touch with us online or by calling us on +44 1473 526424.

Let’s make some magic