By Nahraine Aziz
Since I started out working at Magic Word Media as a full-time casino content writer, I’ve lost count of the number of people who have commented on how lucky I am. And I guess it's true. For me, the world is my office, and technology is the only tool I need.
Last year, armed with my trusty laptop, backup devices and a passion for crafting copy, I left my home on the Isle of Man and ventured into a new life as a “digital nomad” writing casino content for the iGaming industry, and I haven’t looked back.
Finding a niche
As a marketing professional, I fell into iGaming by chance, which has indeed changed my life. Getting into casino writing is what has helped bring it all together.
Travelling the world has been a dream for as long as I can remember. I knew from an early age that finding a way to earn money as I travel was the key to success, so I embarked on a journey to become a copywriter.
Fast forward ten years and a few years in iGaming under my belt, and the perfect opportunity presented itself to explore the digital nomad lifestyle thanks to the content agency Magic Word Media.
What it's like being a casino content writer
At Magic Word Media, we provide expert casino and sports betting content for clients worldwide, from affiliates and operators to game and software developers. It’s a business that calls for a global approach, so we deliver content from the far reaches of the planet.
iGaming is a business like no other; it is fast-paced and prosperous, constantly evolving, and we get to create fresh, new content, not rehash the same old ideas.
The reality of being a casino content writer is even better than you think. Having the freedom to travel and explore as you write and working to deadlines without geographic restrictions is bliss for those wanting to flex their creative muscles.
Basically, so long as the work gets done in a timely fashion and to the exact standards of Magic Word Media and our clients, no one minds about the peculiar hours we keep or the time spent online.
Embracing the digital nomad lifestyle
No two days are the same in the life of a casino content writer, especially when you’re on the road. One week, you’re looking out across the Talpona River in South Goa, writing a review for the latest Hacksaw Gaming release; the next, you’re seeking out the best casino bonus offers in South Africa while sitting in the departure lounge at Bangkok’s main airport.
But life on the road isn’t as glamorous as it seems. You can’t spend too much time away from home, and discipline is required to manage your time and expenses. There’s a lot of equipment needed to keep yourself always connected, plus travel is never cheap, no matter which continent you’re passing through.
Diary management and budgeting are essential skills for a travelling casino content writer. You need to keep on top of your expenses, like flights, accommodation, connectivity, and insurance, not to mention the ongoing costs of maintaining the house back home.
Additionally, you need to effectively manage your time so you don’t end up with your personal and work life bleeding into one another. I tend to set aside the same hours each day to concentrate on my high-value iGaming content writing and have separate “office” space to get my head in the game and focus on being a content writer.
Benefits of remote work in iGaming content creation
Anyone in the creative industry knows how important stimulation is to driving creativity. This is why working from diverse environments is such a bonus for a casino affiliate writer. Not only does it stimulate creativity, but also productivity. It doesn’t feel like you’re working too hard while sitting in the jungle writing about the jungle.
There’s nothing quite like getting into the minds of your audience—it's marketing 101. Getting up close and personal with your target market on their home turf is a surefire way to tap into their culture and find creative ways to relate with who you’re writing for.
Without a doubt, having the support and flexibility from your team to explore these options and draw on these stimuli is where the benefits shine. That’s what makes Magic Word Media so fantastic; as experts in content creation, the company appreciates what it takes to get the most out of its writers and allows us the freedom to flourish.
This is undoubtedly why our clients appreciate our content so much. They’re seeing first-hand the benefits of encouraging creativity in writers.
iGaming content is just one side of the business, because Magic Word Media creates website content writing for many different industries, plus has a social media management division.
Challenges of juggling iGaming writing and nomadic life
There are, of course, challenges to being a casino content writer and being on the road, not least living out of a bag for long periods.
Depending on where you are, reliable WiFi can be an issue, as can the electricity supply. It’s important to make yourself as self-sufficient as possible—using a WiFi dongle, hot-spotting off a local SIM, and using battery packs in anticipation of power cuts.
Time zones can also present problems, especially as you travel between them. This makes keen communication skills crucial when you’re a remote casino content writer. For comms and hitting realistic deadlines, we rely a lot on the online resources at our disposal to help bring our virtual team together.
Tools and resources for success
When it comes to being an effective casino content writer, you need the right tools for the job: decent connectivity, a reliable laptop, plenty of cloud storage, the MS Office package, and Grammarly, to name a few.
Comms software like Slack is a fantastic way to keep in touch with your team, and ClickUp works well as a project management tool for us. These resources help us keep on top of where everyone is with a project, even if we don’t know where they are in the world!
When it comes to creating an effective working environment in any situation, flexibility is always key. This is where I feel truly blessed, as I’ve found a role where I get the flexibility I crave, and I think it helps me be a better writer.
Conclusion
As much as I always love coming home after my three-month stint on the road, for me, the digital nomad lifestyle is here to stay. iGaming is an exciting industry to be a part of and seems unlikely to slow down any time soon, which gives me the confidence to continue this journey.
I believe remote working is the future, and Magic Word Media is a fantastic place to realise your dreams.
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If you’re interested in working with us as a client or a writer, please contact Magic Word Media founder and owner Simon Young at [email protected].