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Don’t leave your gambling content to chance

There are few markets as competitive as the online gambling sector. The battle to attract and retain players is relentless, with gaming companies spending considerable sums on the marketing mix.

It’s critical for gambling brands to get higher in the search engines and to engage with potential and existing customers through quality written content, including their website pages, blogs, guest posts, emails and more.

However, casino, sports betting and poker is a niche area – you can’t simply use any content agency to produce valuable copywriting and editorial work in a space that requires specialist knowledge. Nothing turns off potential gambling customers more than copy that is written by someone who doesn’t know their stuff.

That’s why Magic Word Media is trusted by so many online gambling companies to produce engaging, compelling and trustworthy content in the casino, sports betting, poker and bingo markets.

Owner Simon Young spent ten years leading the content teams at The Stars Group, the original owner of PokerStars, now tied in with Sky Bet and about to climb into bed with Flutter, owner of Paddy Power and Betfair.

Knowledge of the gambling industry, and what makes its customers tick, is ingrained within Magic Word Media’s fabric. Further, Simon is a former national newspaper news editor. Nearly 20 years of newspaper journalism experience means our written content is first class.

iGaming content services

Gambling companies or SEO and digital marketing agencies working on their behalf, can, therefore, trust Magic Word Media to produce best-in-class work, including:

But don’t just take our word for it. Morten Tonnesen, co-founder and CEO of the new casino and sports betting brand BetWarrior, engaged us to write pre-launch website and email content. Morten confirmed: “Simon is hugely experienced and produces exceptional gambling content.”

Churchill Downs Inc, owner of the Kentucky Derby and casino turns to Magic Word Media for engaging website copy. Further, we also work with gambling brands based in Israel, Malta and Cyprus, producing content that improves website engagement and player communications.

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Digital agencies working with their own key online gambling clients contract us to produce articles on their behalf. Buen Paso Media is a long-standing Magic Word Media client. Co-founder and SEO Director Felipe Del Pino said: “Simon and his team know the iGaming industry inside out and their work is always top-notch.”

If you’d like to benefit from our iGaming copywriting and editorial expertise, we’d love to hear from you. Contact Simon at [email protected] or reach out to him via his LinkedIn profile, or visit the Magic Word Media website.