Digital advertising is essential in the modern world, and Google is the master behind the most successful digital marketing campaigns.
It’s constantly evolving with new campaign ideas to support your brand and place products in front of interested parties. Google Shopping Ads are a helpful tool for many businesses, with higher conversion rates than almost any other advertising medium.
Moreover, in the first half of 2024 alone, 468,000 businesses were launched in the UK, setting a new record for business incorporations. Many of these will be digital-first, with a framework in mind to compete against those already in the market.
At Magic Word Media, we help business owners like you excel at digital advertising. A core aspect of any digital marketing strategy is Google Ads. But what are your options, and how do Google Ads work?
Join us as we explore your Google Ads options, understand how they can drive your business forward, and learn of the benefits of leveraging Google Ads to your company’s advantage with the help of Magic Word Media.
What are Google Ads & how do they work?
Google Ads work on a PPC (pay-per-click) model, and they are available for every business, however big or small. PPC operates by the advertiser paying a fee each time their ad is clicked.
This means paying for targeted visitors to your website, page, or app rather than adopting a scattergun approach to advertising. If you’re targeting a smaller niche audience, you won’t be paying the same rates as a business giant might, but you’ll still reap the benefits.
Its effectiveness is clear. The precise targeting of your audience and the myriad opportunities for performance tracking make it a market leader in its services. It also offers significant flexibility, whatever the size of your budget or your needs.
Google Ads: options for your business
There are many types of successful Google Ads, and we can help you decide which are best to target for your unique business. Here is a brief outline of the main ones we work with most frequently:
Search campaigns
These text-based Google Ads appear within search engines, getting your business in front of people looking for your product or service. Working with an engaged audience, they drive real results for your business while also helping with SEO.
Google Shopping ads
These digital adverts appear in the prime search results and on the Google Shopping tab. They deliver high conversion rates as potential customers will see products before clicking or visiting your site, giving them more visibility and placement within search rankings.
Display adverts
These appear as traditional adverts and can be placed across millions of websites, apps, and Google-owned products, including YouTube.
They improve brand awareness and can follow your target audience across the internet. They are perfect for getting your brand noticed by a wider audience.
Video ads
Video is essential in all business marketing, whether on social media or in Google Ads. In this instance, it will boost brand awareness and help generate more site traffic, increasing your conversions dramatically.
Discovery ads
These are created to connect with users seeking new products or businesses to engage with. They work across all Google products, including Google Discover, YouTube, and Gmail, to reach a vast audience of over 3 billion people.
The benefits of Google Ads for businesses in the UK
Google advertising is unique compared to its counterparts as it offers more targeting options, allowing you to connect with your audience directly.
Below are three key benefits of digital advertising via Google Ads that our clients love:
Geotargeting
Thanks to geotargeting, your advertising campaign can target keywords your customers might search for, such as their demographics and location. So, if you operate a brick-and-mortar business, you can direct your potential customers to your door.
With geotargeting, you can even target specific postcodes, towns, and cities relevant to your business. So, if you have stores in some regions of the UK, you can limit your Google Ads campaign to places where you operate.
Or, if a product is only available in a particular location, you can restrict the advertising to visitors to that store only.
Conversion tracking
Google Ads offers conversion tracking on all products so UK businesses can measure the exact returns on their investment.
If something isn’t working within your campaign, Google also offers strategies such as retargeting, which can help improve your ROIs if they aren’t what you expected after your first attempt.
Building brand awareness
Some types of Google Ads are not just for immediate gain but for building brand awareness amongst your target audience.
Display Ads do precisely this and are more about getting your brand noticed long-term amongst a wide range of potential customers than one simple short-term sale. They help build awareness and trust, which is perfect for UK businesses in the current climate.
What are Google Shopping Ads and why are they important?
Due to their visual format, Google Shopping Ads most commonly have the highest click-through rates. Their urgent nature, combined with a clear product image and price, means they are likely to entice users to make a quick purchase, bringing a sharp return on investment.
Post-pandemic in the UK, there has been significant growth in the e-commerce market, and as it’s saturated, you must do anything you can to ensure you stand out. Google Shopping Ads enable you to feature your products at the top of search results, leading to higher visibility.
If you’re looking for a new pair of leather gloves, for example, you’d search the term and choose the first suitable pair you find—and a well-placed Google Shopping Ad will ensure it’s your product.
When a customer spots your product, they’ll immediately see the essential details, including the price, brand, and any reviews, so they can make an easy decision to purchase.
Like the leather gloves example, Google Shopping Ads are ideal for online shoppers hunting down the best deals. They’re likely to make a quick purchase and increase your conversion rates.
Shopping Ads are a great place to kick off any Google ad campaign, as you’ll generate results and sales quickly to notice an impact.
Boost your business with Google Ads & Google Shopping ads
Using Google Shopping Ads alongside other offerings, such as Display Ads, will increase your visibility across multiple channels.
This will take your customers on all steps of the journey, from awareness to details and eventually conversions, making it more likely that the customer will become a long-term client.
Google’s integration also means that utilising multiple types of ads will improve audience insights and performance metrics for your overall campaign, as you can learn more about your audience.
Similarly, you can combine Google Shopping Ads with Google Search Ads to target people searching for your specific products.
Running campaigns like this with expert help can increase conversion rates and create a longer-lasting impact from a Google Ad campaign.
Ready to make magic? Kickstart your Google Ads campaign today
Magic Word Media will drive your Google Ad campaign forward. Our marketing experts know how to create content that converts while adhering to your brand principles and goals.
We offer tailor-made solutions for UK-based companies and can create custom strategies whether your business is big, small, digital, or bricks-and-mortar.
We monitor the latest developments in digital marketing and advertising, helping our clients make informed decisions about the direction of their campaigns based on the latest trends and statistics.
This will help you outperform the competition without wasting your precious time growing your business and supporting your team.
Alongside a high-performance Google ad campaign, Magic Word Media can offer much more for your business in digital marketing. We also provide digital content writing services, social media management, SEO expertise and more.
Kickstart your Google Ad campaign today to ensure your company is future-proof and ready to maximise growth over the next decade. You’ll put your business on the map and get recognised while creating fast conversions and getting your products noticed—all without breaking the bank.
Keen to find out more? Contact us today to kickstart your Google Ads campaign or to learn more about our digital advertising services.