Many businesses keep their content writing in-house. But doing so can drain your resources and may even inhibit your growth.

This article introduces five key benefits of outsourcing SEO copywriting services to experts. We hope you will be pleasantly surprised at how impactful professional copywriting can be for your business’s success.

Benefit #1: Keyword research

Keyword research is the art of discovering what your potential clients are typing into Google. This is crucial because it enables you to craft content that responds directly to the search intent of the audience that you’re trying to communicate with.

Creating content without doing keyword research first is a bit like launching a business without doing any market research beforehand. It’s much hard work without any guarantee of success.

Think of keyword research as a head start. Once completed, you know what people are typing into search engines. This helps you create content that responds specifically to these search queries, helping your clients find relevant information while increasing your website’s prominence on Google.

Benefit #2: A content plan

Some people take a scattergun approach to content creation simply because they’re not entirely sure what to put into the world. This is understandable, but it can be a waste of time, particularly if you’re not improving your SEO.

Paying for SEO copywriting services (from a team like us!) means you can work from a content plan that is based on keyword research and aligned with the interests of your target audience. In other words, a content plan ensures that your output is relevant.

We can help you create a diverse and bespoke content plan for your business, delivering content at pre-determined intervals to help your website’s performance.

Benefit #3: Quality content

SEO copywriting is a skill. It’s just like accounting, marketing, and recruiting – all fundamental aspects of any successful business. As a business owner, it’s crucial to understand what you’re good at and what you can outsource, to focus on growing your business.

Copywriting is one of those things that require lots of time and a high degree of expertise to get right. You shouldn’t think of it as a last-minute checkbox exercise when all your other tasks are done.

If you want quality content, you should entrust experts to create it. It’s as simple as that.

Benefit #4: Affordability

Some people are put off paying for SEO copywriting services out of fear that it’s prohibitively expensive. But in reality, the time it saves you and the value that it adds to your business makes quality copywriting an affordable asset.

We offer highly competitive rates for SEO copywriting services – so please drop us a line to find out how we can create beneficial content for you without breaking the bank.

Benefit #5: Growth for your business

Finally, outsourcing copywriting services is a surefire way to grow your business. Increasing the quantity and quality of the content on your website and socials is a proven way of taking your business to the next level, as it helps to increase your visibility on search engines.

It also helps you build credibility and expertise within your field, which is important for your reputation.

Before working together, we can explain how we help numerous businesses grow online. We can also provide real-time data to show how impactful SEO copywriting can be for your business.

Ready to outsource your SEO copywriting services?

At Magic Word Media, we provide affordable copywriting services to businesses in various sectors, from iGaming and logistics to recruitment and property. Whether you’re looking for a one-off website rehaul or a long-term SEO content partnership, just say the magic word, and we’ll be delighted to help you.

Why us? Well, we’re good at what we do. But don’t just take our word for it – find out what some of our current clients think of our SEO wizardry!

To chat about your SEO, call us on +44 1473 526 424.

Let’s make some magic