Magic Word Media was pleased to create engaging web copy for the rebranding of international SEO agency, Buen Paso Media.

The company had a smart new website, with an eye-catching spinning globe highlighting links between countries.

When we were asked to write new hero text - or main straplines - on the homepage, we wanted to capture this concept of global reach and the fact that the team were results-driven.

We came up with:


Global results for your business

The new copy worked wonderfully with the above-the-fold video imagery on the Buen Paso Media website.

Next, we were asked to rework the existing copy in the three 'Why Choose Buen Paso Media' boxes underneath the main homepage section. These reflected the critical selling points of the business - Truly international, Personalised and Results driven, but we wrote these in a style that addressed potential clients directly.

Finally, we reinforced these key selling points in the 'Our services' section below.

Buen Paso Media is already enjoying a healthy client list, especially in the internet gaming sector - which is also where Magic Work Media founder Simon Young worked for ten years. Existing clients for the SEO agency include PokerStars, BetStars, Party Poker and

Co-founder and head of SEO Felipe del Pino said: "Simon Young at Magic Word Media Ltd has a wealth of experience in copywriting and editorial services. When we rebranded and launched our new website, we were keen for Simon to write our copy, and we were extremely pleased with the results. As we expected, he was creative, fast, accurate and communicative.

"Simon has a magic touch with words, and we will be using Magic Word Media again for our future projects. We would highly recommend Simon and his team."

If your business needs compelling and engaging copy, contact Magic Word Media today on 01473 526424, email [email protected]
or visit the Magic Word Media website.

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